Plus, the mask is free of sulfates, phthalates, and parabens, if that matters to you. Coco & Eve made the vegan, cruelty-free product with the goal of hydrating, moisturizing, and de-tangling dull, dry, and frizzy hair with ingredients like shea butter and coconut-both of which also happen to make the hair smell incredible. ![]() (If you're wondering, a food chopper, L.L.Bean's Boat & Tote, and Birkenstock Boston Clogs round out the top five products. The colorful packaging will draw you in, but the mask is so much more than pretty packaging. According to a recent release from TikTok, the second and third most viral TikTok products of 2022 are the MAC STACK Mascara and Glossier You Perfume. So, when I had the opportunity to test Coco & Eve's Like a Virgin Hair Masque that TikTokers can't stop raving about, I was elated by the prospect of entering a whole new era of #hairgoals. It isn’t unusual for TikTokers to turn to random items in the name of a beauty hack, but lube is perhaps one of the most unexpected ones. ![]() My wiry strands have often left me with considerable amounts of frizz, and although I seldom use hot tools and, at most, indulge in once-a-year balayage, my hair has become super parched as of late (not to mention, laden with split ends). And while I'm grateful for the locks that often earn me compliments, it takes a lot of effort to keep them looking healthy. Anyone who's known me knows that my signature hairstyle is long, wild, and wavy. dry hair masks 15.5M viewsDiscover short videos related to dry hair masks on TikTok.
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